Comparison
Kwazi vs FluentCRM
FluentCRM is a self-hosted email marketing CRM for WordPress. Kwazi is a free WordPress plugin for client management with online booking and forms.
Facts about FluentCRM checked on 20 October 2026. Sources below the table.
Kwazi and FluentCRM side by side
Kwazi
FluentCRM
Price
Free plugin. Paid add-ons are optional.
Free version; Pro licence per year.
Free version
Everything in Kwazi Free, for your whole team.
Contacts, tags, lists, segments, custom fields, campaigns and automations.
Where your data lives
In your own WordPress database.
In your own WordPress database.
CRM
Contacts and organizations, tags, custom fields and a timeline.
Contacts with tags, lists, custom fields and notes.
Forms
Form builder; every entry is saved and can become a contact.
Simple opt-in forms; the full builder is the separate Fluent Forms plugin.
Online booking
Services, several team members, working hours and time off.
Not included.
Reminders and changes
Reminder email and a link to cancel or move.
No appointments.
Google and Outlook calendar
On the roadmap as an add-on.
Not included.
API and webhooks
Free REST API with OpenAPI, and signed webhooks.
REST API; webhooks in Pro.
AI assistants (MCP)
Free abilities for AI assistants through MCP.
MCP server through the FluentHub plugin, in free and Pro.
Sources: FluentCRM on wordpress.org, fluentcrm.com/pricing, FluentCRM MCP.
When FluentCRM fits better
You mainly send newsletters and email sequences and want visual automations today.
When Kwazi fits better
You take appointments and want client files, forms and bookings together in one free plugin.
Questions about Kwazi and FluentCRM
Is Kwazi an alternative to FluentCRM?
For businesses that take appointments, yes: Kwazi combines contacts and organizations with online booking and forms. For email campaigns and automations, FluentCRM is the stronger tool today; campaigns are planned as a Kwazi add-on.
Can I use Kwazi and FluentCRM together?
Yes. Kwazi has a free REST API and webhooks, and works with Zapier and Make, so you can pass on contacts who gave marketing consent.
Do both keep my data on my own website?
Yes. FluentCRM and Kwazi both store their data in your own WordPress database.
Bookings, clients and forms on your own website
Kwazi Free gives you online booking, a CRM and forms in one plugin.
