Comparison
Kwazi vs Bookly
Bookly is a WordPress appointment plugin with a free version and many paid add-ons. Kwazi is a free WordPress plugin that combines online booking with a CRM and forms.
Facts about Bookly checked on 20 October 2026. Sources below the table.
Kwazi and Bookly side by side
Kwazi
Bookly
Price
Free plugin. Paid add-ons are optional.
Free version; Pro licence per year or for life, plus paid add-ons.
Free version
Everything in Kwazi Free, for your whole team.
Up to 5 services and 1 staff member, without online payments or add-ons.
Where your data lives
In your own WordPress database.
In your own WordPress database.
CRM
Contacts and organizations, tags, custom fields and a timeline.
Customer list; import and export with Pro.
Forms
Form builder; every entry is saved and can become a contact.
Booking form; extra fields as a paid add-on.
Online booking
Services, several team members, working hours and time off.
Services and staff; more options through add-ons.
Reminders and changes
Reminder email and a link to cancel or move.
Email notifications; SMS with prepaid Bookly Cloud credit.
Google and Outlook calendar
On the roadmap as an add-on.
Google Calendar and Outlook sync, depending on your plan.
API and webhooks
Free REST API with OpenAPI, and signed webhooks.
We found no public REST API or webhooks.
AI assistants (MCP)
Free abilities for AI assistants through MCP.
AI booking assistant through paid Bookly Cloud; no MCP found.
Sources: Bookly on wordpress.org, Bookly pricing, Bookly features. Prices change often: check the pricing page.
When Bookly fits better
You want a low-cost lifetime licence, built-in SMS and WhatsApp, or one of its many specialised booking add-ons.
When Kwazi fits better
You want more than 5 services and 1 team member for free, plus a CRM, forms, an open API and AI access in the same plugin.
Questions about Kwazi and Bookly
Is Kwazi a free alternative to Bookly?
Kwazi Free lets you add as many services and team members as you need, and includes a CRM and forms. Online payments are coming to Kwazi for free.
Can I move from Bookly to Kwazi?
You can import your clients into Kwazi with a CSV file today. A direct import from Bookly and other booking plugins is on our roadmap.
Does Kwazi send text messages?
Kwazi sends emails today. Text messages are planned as an add-on.
Bookings, clients and forms on your own website
Kwazi Free gives you online booking, a CRM and forms in one plugin.
